{"publication_status":"published","author":[{"first_name":"J. J.","full_name":"Kim, J. J.","last_name":"Kim"},{"id":"4336","first_name":"Lena","last_name":"Steinhoff","full_name":"Steinhoff, Lena"},{"full_name":"Palmatier, R. W.","last_name":"Palmatier","first_name":"R. W."}],"language":[{"iso":"eng"}],"type":"journal_article","department":[{"_id":"733"}],"user_id":"68445","year":"2021","title":"An Emerging Theory of Loyalty Program Dynamics","volume":49,"issue":"1","doi":"10.1007/s11747-020-00719-1","date_updated":"2024-01-15T15:38:33Z","status":"public","date_created":"2023-06-22T16:36:19Z","intvolume":" 49","_id":"45725","citation":{"apa":"Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2021). An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1","chicago":"Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.","ieee":"J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An Emerging Theory of Loyalty Program Dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2021, doi: 10.1007/s11747-020-00719-1.","mla":"Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, 2021, pp. 71–95, doi:10.1007/s11747-020-00719-1.","ama":"Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1","bibtex":"@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }","short":"J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95."},"page":"71-95","publication":"Journal of the Academy of Marketing Science"}