{"date_updated":"2024-01-15T15:38:33Z","intvolume":"        49","language":[{"iso":"eng"}],"issue":"1","page":"71-95","publication":"Journal of the Academy of Marketing Science","title":"An Emerging Theory of Loyalty Program Dynamics","year":"2021","author":[{"last_name":"Kim","full_name":"Kim, J. J.","first_name":"J. J."},{"first_name":"Lena","id":"4336","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"last_name":"Palmatier","full_name":"Palmatier, R. W.","first_name":"R. W."}],"user_id":"68445","date_created":"2023-06-22T16:36:19Z","doi":"10.1007/s11747-020-00719-1","publication_status":"published","_id":"45725","status":"public","department":[{"_id":"733"}],"volume":49,"type":"journal_article","citation":{"mla":"Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.” <i>Journal of the Academy of Marketing Science</i>, vol. 49, no. 1, 2021, pp. 71–95, doi:<a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>.","chicago":"Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” <i>Journal of the Academy of Marketing Science</i> 49, no. 1 (2021): 71–95. <a href=\"https://doi.org/10.1007/s11747-020-00719-1\">https://doi.org/10.1007/s11747-020-00719-1</a>.","apa":"Kim, J. J., Steinhoff, L., &#38; Palmatier, R. W. (2021). An Emerging Theory of Loyalty Program Dynamics. <i>Journal of the Academy of Marketing Science</i>, <i>49</i>(1), 71–95. <a href=\"https://doi.org/10.1007/s11747-020-00719-1\">https://doi.org/10.1007/s11747-020-00719-1</a>","short":"J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.","bibtex":"@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={<a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }","ieee":"J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An Emerging Theory of Loyalty Program Dynamics,” <i>Journal of the Academy of Marketing Science</i>, vol. 49, no. 1, pp. 71–95, 2021, doi: <a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>.","ama":"Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. <i>Journal of the Academy of Marketing Science</i>. 2021;49(1):71-95. doi:<a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>"}}