{"author":[{"full_name":"Payne, A.","last_name":"Payne","first_name":"A."},{"last_name":"Steinhoff","first_name":"Lena","id":"4336","full_name":"Steinhoff, Lena"},{"full_name":"Frow, P.","last_name":"Frow","first_name":"P."},{"last_name":"Eggert","first_name":"A.","full_name":"Eggert, A."}],"date_created":"2023-06-22T16:40:00Z","page":"244-255","department":[{"_id":"733"}],"publication_status":"published","intvolume":"        87","citation":{"ama":"Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. <i>Industrial Marketing Management</i>. 2020;87:244-255. doi:<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>","ieee":"A. Payne, L. Steinhoff, P. Frow, and A. Eggert, “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation,” <i>Industrial Marketing Management</i>, vol. 87, pp. 244–255, 2020, doi: <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>.","mla":"Payne, A., et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i>, vol. 87, 2020, pp. 244–55, doi:<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>.","chicago":"Payne, A., Lena Steinhoff, P. Frow, and A. Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i> 87 (2020): 244–55. <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>.","apa":"Payne, A., Steinhoff, L., Frow, P., &#38; Eggert, A. (2020). Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. <i>Industrial Marketing Management</i>, <i>87</i>, 244–255. <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>","short":"A. Payne, L. Steinhoff, P. Frow, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.","bibtex":"@article{Payne_Steinhoff_Frow_Eggert_2020, title={Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation}, volume={87}, DOI={<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>}, journal={Industrial Marketing Management}, author={Payne, A. and Steinhoff, Lena and Frow, P. and Eggert, A.}, year={2020}, pages={244–255} }"},"status":"public","language":[{"iso":"eng"}],"user_id":"68445","year":"2020","doi":"https://doi.org/10.1016/j.indmarman.2020.02.015","_id":"45727","publication":"Industrial Marketing Management","date_updated":"2024-01-15T16:06:04Z","type":"journal_article","volume":87,"title":"Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation"}