{"date_updated":"2024-01-15T15:21:55Z","issue":"5","language":[{"iso":"eng"}],"intvolume":"        83","page":"115-132","publication":"Journal of Marketing","title":"Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships","user_id":"68445","year":"2019","author":[{"full_name":"Eggert, A.","last_name":"Eggert","first_name":"A."},{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","id":"4336","first_name":"Lena"},{"first_name":"C.","full_name":"Witte, C.","last_name":"Witte"}],"publication_status":"published","doi":"10.1177/0022242919860802","date_created":"2023-06-22T16:41:50Z","status":"public","_id":"45729","department":[{"_id":"733"}],"type":"journal_article","volume":83,"citation":{"mla":"Eggert, A., et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” <i>Journal of Marketing</i>, vol. 83, no. 5, 2019, pp. 115–32, doi:<a href=\"https://doi.org/10.1177/0022242919860802\">10.1177/0022242919860802</a>.","chicago":"Eggert, A., Lena Steinhoff, and C. Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” <i>Journal of Marketing</i> 83, no. 5 (2019): 115–32. <a href=\"https://doi.org/10.1177/0022242919860802\">https://doi.org/10.1177/0022242919860802</a>.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. <i>Journal of Marketing</i>, <i>83</i>(5), 115–132. <a href=\"https://doi.org/10.1177/0022242919860802\">https://doi.org/10.1177/0022242919860802</a>","short":"A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.","bibtex":"@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={<a href=\"https://doi.org/10.1177/0022242919860802\">10.1177/0022242919860802</a>}, number={5}, journal={Journal of Marketing}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2019}, pages={115–132} }","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” <i>Journal of Marketing</i>, vol. 83, no. 5, pp. 115–132, 2019, doi: <a href=\"https://doi.org/10.1177/0022242919860802\">10.1177/0022242919860802</a>.","ama":"Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. <i>Journal of Marketing</i>. 2019;83(5):115-132. doi:<a href=\"https://doi.org/10.1177/0022242919860802\">10.1177/0022242919860802</a>"}}