{"page":"22-35","language":[{"iso":"eng"}],"intvolume":"         2","issue":"2","date_updated":"2024-01-15T16:09:29Z","title":"Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement","publication":"Journal of Service Management Research","_id":"45731","status":"public","date_created":"2023-06-22T16:44:21Z","doi":"http://dx.doi.org/10.15358/2511-8676-2018-2-22","publication_status":"published","year":"2018","author":[{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","id":"4336","first_name":"Lena"},{"full_name":"Witte, C.","last_name":"Witte","first_name":"C."},{"last_name":"Eggert","full_name":"Eggert, A.","first_name":"A."}],"user_id":"68445","citation":{"short":"L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.","bibtex":"@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={<a href=\"http://dx.doi.org/10.15358/2511-8676-2018-2-22\">http://dx.doi.org/10.15358/2511-8676-2018-2-22</a>}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, C. and Eggert, A.}, year={2018}, pages={22–35} }","ieee":"L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” <i>Journal of Service Management Research</i>, vol. 2, no. 2, pp. 22–35, 2018, doi: <a href=\"http://dx.doi.org/10.15358/2511-8676-2018-2-22\">http://dx.doi.org/10.15358/2511-8676-2018-2-22</a>.","ama":"Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. <i>Journal of Service Management Research</i>. 2018;2(2):22-35. doi:<a href=\"http://dx.doi.org/10.15358/2511-8676-2018-2-22\">http://dx.doi.org/10.15358/2511-8676-2018-2-22</a>","mla":"Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” <i>Journal of Service Management Research</i>, vol. 2, no. 2, 2018, pp. 22–35, doi:<a href=\"http://dx.doi.org/10.15358/2511-8676-2018-2-22\">http://dx.doi.org/10.15358/2511-8676-2018-2-22</a>.","chicago":"Steinhoff, Lena, C. Witte, and A. Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” <i>Journal of Service Management Research</i> 2, no. 2 (2018): 22–35. <a href=\"http://dx.doi.org/10.15358/2511-8676-2018-2-22\">http://dx.doi.org/10.15358/2511-8676-2018-2-22</a>.","apa":"Steinhoff, L., Witte, C., &#38; Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. <i>Journal of Service Management Research</i>, <i>2</i>(2), 22–35. <a href=\"http://dx.doi.org/10.15358/2511-8676-2018-2-22\">http://dx.doi.org/10.15358/2511-8676-2018-2-22</a>"},"volume":2,"type":"journal_article","department":[{"_id":"733"}]}