@article{45732,
  author       = {{Steinhoff, Lena and Palmatier, R. W.}},
  journal      = {{Journal of the Academy of Marketing Science}},
  number       = {{1}},
  pages        = {{88--107}},
  title        = {{{Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}}},
  doi          = {{10.1007/s11747-014-0405-6}},
  volume       = {{44}},
  year         = {{2016}},
}