{"title":"Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects","citation":{"bibtex":"@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={<a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }","mla":"Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing Science</i>, vol. 44, no. 1, 2016, pp. 88–107, doi:<a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>.","ieee":"L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” <i>Journal of the Academy of Marketing Science</i>, vol. 44, no. 1, pp. 88–107, 2016, doi: <a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>.","ama":"Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. <i>Journal of the Academy of Marketing Science</i>. 2016;44(1):88-107. doi:<a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>","chicago":"Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing Science</i> 44, no. 1 (2016): 88–107. <a href=\"https://doi.org/10.1007/s11747-014-0405-6\">https://doi.org/10.1007/s11747-014-0405-6</a>.","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. <i>Journal of the Academy of Marketing Science</i>, <i>44</i>(1), 88–107. <a href=\"https://doi.org/10.1007/s11747-014-0405-6\">https://doi.org/10.1007/s11747-014-0405-6</a>","short":"L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107."},"_id":"45732","year":"2016","page":"88-107","issue":"1","user_id":"68445","publication":"Journal of the Academy of Marketing Science","department":[{"_id":"733"}],"author":[{"first_name":"Lena","id":"4336","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"first_name":"R. W.","full_name":"Palmatier, R. W.","last_name":"Palmatier"}],"status":"public","language":[{"iso":"eng"}],"publication_status":"published","doi":"10.1007/s11747-014-0405-6","intvolume":"        44","date_created":"2023-06-22T16:45:16Z","date_updated":"2024-01-15T16:10:35Z","volume":44,"type":"journal_article"}