---
_id: '45732'
author:
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
- first_name: R. W.
  full_name: Palmatier, R. W.
  last_name: Palmatier
citation:
  ama: 'Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing
    Target and Bystander Effects. <i>Journal of the Academy of Marketing Science</i>.
    2016;44(1):88-107. doi:<a href="https://doi.org/10.1007/s11747-014-0405-6">10.1007/s11747-014-0405-6</a>'
  apa: 'Steinhoff, L., &#38; Palmatier, R. W. (2016). Understanding Loyalty Program
    Effectiveness: Managing Target and Bystander Effects. <i>Journal of the Academy
    of Marketing Science</i>, <i>44</i>(1), 88–107. <a href="https://doi.org/10.1007/s11747-014-0405-6">https://doi.org/10.1007/s11747-014-0405-6</a>'
  bibtex: '@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program
    Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={<a href="https://doi.org/10.1007/s11747-014-0405-6">10.1007/s11747-014-0405-6</a>},
    number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff,
    Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }'
  chicago: 'Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness:
    Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing
    Science</i> 44, no. 1 (2016): 88–107. <a href="https://doi.org/10.1007/s11747-014-0405-6">https://doi.org/10.1007/s11747-014-0405-6</a>.'
  ieee: 'L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness:
    Managing Target and Bystander Effects,” <i>Journal of the Academy of Marketing
    Science</i>, vol. 44, no. 1, pp. 88–107, 2016, doi: <a href="https://doi.org/10.1007/s11747-014-0405-6">10.1007/s11747-014-0405-6</a>.'
  mla: 'Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness:
    Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing
    Science</i>, vol. 44, no. 1, 2016, pp. 88–107, doi:<a href="https://doi.org/10.1007/s11747-014-0405-6">10.1007/s11747-014-0405-6</a>.'
  short: L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science
    44 (2016) 88–107.
date_created: 2023-06-22T16:45:16Z
date_updated: 2024-01-15T16:10:35Z
department:
- _id: '733'
doi: 10.1007/s11747-014-0405-6
intvolume: '        44'
issue: '1'
language:
- iso: eng
page: 88-107
publication: Journal of the Academy of Marketing Science
publication_status: published
status: public
title: 'Understanding Loyalty Program Effectiveness: Managing Target and Bystander
  Effects'
type: journal_article
user_id: '68445'
volume: 44
year: '2016'
...