@inbook{45736,
  author       = {{Steinhoff, Lena and Palmatier, R. W.}},
  booktitle    = {{Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}},
  editor       = {{Geyer-Schulz, A. and Meyer-Waarden, L.}},
  pages        = {{147--152}},
  publisher    = {{KIT Scientific Publishing}},
  title        = {{{Three Perspectives for Making Loyalty Programs More Effective}}},
  doi          = {{10.5445/KSP/1000038784/16}},
  year         = {{2014}},
}