{"editor":[{"full_name":"Geyer-Schulz, A.","last_name":"Geyer-Schulz","first_name":"A."},{"first_name":"L.","last_name":"Meyer-Waarden","full_name":"Meyer-Waarden, L."}],"title":"Three Perspectives for Making Loyalty Programs More Effective","publication":"Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)","language":[{"iso":"eng"}],"place":"Karlsruhe","page":"147-152","date_updated":"2024-01-15T16:23:35Z","publisher":"KIT Scientific Publishing","type":"book_chapter","citation":{"mla":"Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:<a href=\"https://doi.org/10.5445/KSP/1000038784/16\">10.5445/KSP/1000038784/16</a>.","short":"L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.","chicago":"Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” In <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, edited by A. Geyer-Schulz and L. Meyer-Waarden, 147–52. Karlsruhe: KIT Scientific Publishing, 2014. <a href=\"https://doi.org/10.5445/KSP/1000038784/16\">https://doi.org/10.5445/KSP/1000038784/16</a>.","bibtex":"@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={<a href=\"https://doi.org/10.5445/KSP/1000038784/16\">10.5445/KSP/1000038784/16</a>}, booktitle={Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }","ieee":"L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz &#38; L. Meyer-Waarden (Eds.), <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i> (pp. 147–152). KIT Scientific Publishing. <a href=\"https://doi.org/10.5445/KSP/1000038784/16\">https://doi.org/10.5445/KSP/1000038784/16</a>","ama":"Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>. KIT Scientific Publishing; 2014:147-152. doi:<a href=\"https://doi.org/10.5445/KSP/1000038784/16\">10.5445/KSP/1000038784/16</a>"},"department":[{"_id":"733"}],"date_created":"2023-06-22T16:51:45Z","doi":"10.5445/KSP/1000038784/16","publication_status":"published","_id":"45736","status":"public","author":[{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","id":"4336","first_name":"Lena"},{"full_name":"Palmatier, R. W.","last_name":"Palmatier","first_name":"R. W."}],"year":"2014","user_id":"68445"}