{"year":"2014","page":"147-152","_id":"45736","citation":{"bibtex":"@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={<a href=\"https://doi.org/10.5445/KSP/1000038784/16\">10.5445/KSP/1000038784/16</a>}, booktitle={Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }","mla":"Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:<a href=\"https://doi.org/10.5445/KSP/1000038784/16\">10.5445/KSP/1000038784/16</a>.","ieee":"L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.","chicago":"Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” In <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, edited by A. Geyer-Schulz and L. Meyer-Waarden, 147–52. Karlsruhe: KIT Scientific Publishing, 2014. <a href=\"https://doi.org/10.5445/KSP/1000038784/16\">https://doi.org/10.5445/KSP/1000038784/16</a>.","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz &#38; L. Meyer-Waarden (Eds.), <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i> (pp. 147–152). KIT Scientific Publishing. <a href=\"https://doi.org/10.5445/KSP/1000038784/16\">https://doi.org/10.5445/KSP/1000038784/16</a>","short":"L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.","ama":"Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>. KIT Scientific Publishing; 2014:147-152. doi:<a href=\"https://doi.org/10.5445/KSP/1000038784/16\">10.5445/KSP/1000038784/16</a>"},"title":"Three Perspectives for Making Loyalty Programs More Effective","publication":"Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)","publisher":"KIT Scientific Publishing","user_id":"68445","language":[{"iso":"eng"}],"doi":"10.5445/KSP/1000038784/16","publication_status":"published","place":"Karlsruhe","department":[{"_id":"733"}],"status":"public","author":[{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","id":"4336","first_name":"Lena"},{"first_name":"R. W.","full_name":"Palmatier, R. W.","last_name":"Palmatier"}],"type":"book_chapter","editor":[{"first_name":"A.","last_name":"Geyer-Schulz","full_name":"Geyer-Schulz, A."},{"full_name":"Meyer-Waarden, L.","last_name":"Meyer-Waarden","first_name":"L."}],"date_updated":"2024-01-15T16:23:35Z","date_created":"2023-06-22T16:51:45Z"}