book chapter published Lena Steinhoff author 4336 R. W. Palmatier author A.Geyer-Schulz editor L.Meyer-Waarden editor 733 department KIT Scientific Publishing2014 eng 10.5445/KSP/1000038784/16 147-152 @inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={<a href="https://doi.org/10.5445/KSP/1000038784/16">10.5445/KSP/1000038784/16</a>}, booktitle={Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} } Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>. KIT Scientific Publishing; 2014:147-152. doi:<a href="https://doi.org/10.5445/KSP/1000038784/16">10.5445/KSP/1000038784/16</a> Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:<a href="https://doi.org/10.5445/KSP/1000038784/16">10.5445/KSP/1000038784/16</a>. L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152. Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” In <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, edited by A. Geyer-Schulz and L. Meyer-Waarden, 147–52. Karlsruhe: KIT Scientific Publishing, 2014. <a href="https://doi.org/10.5445/KSP/1000038784/16">https://doi.org/10.5445/KSP/1000038784/16</a>. L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i>, A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152. Steinhoff, L., &#38; Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz &#38; L. Meyer-Waarden (Eds.), <i>Customer &#38; Service Systems, Special Issue: Customer Empowerment, 1 (1)</i> (pp. 147–152). KIT Scientific Publishing. <a href="https://doi.org/10.5445/KSP/1000038784/16">https://doi.org/10.5445/KSP/1000038784/16</a> 457362023-06-22T16:51:45Z2024-01-15T16:23:35Z