{"author":[{"full_name":"Becker, M.","last_name":"Becker","first_name":"M."},{"first_name":"N.","last_name":"Wiegand","full_name":"Wiegand, N."},{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","id":"4336","first_name":"Lena"},{"first_name":"K.","last_name":"Baidina","full_name":"Baidina, K."}],"year":"2022","user_id":"68445","date_created":"2023-06-22T16:54:51Z","publication_status":"published","_id":"45738","status":"public","department":[{"_id":"733"}],"type":"conference","citation":{"chicago":"Becker, M., N. Wiegand, Lena Steinhoff, and K. Baidina. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” In <i>Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.</i>, 2022.","mla":"Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” <i>Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.</i>, 2022.","apa":"Becker, M., Wiegand, N., Steinhoff, L., &#38; Baidina, K. (2022). The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. <i>Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.</i> Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.","short":"M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.","ieee":"M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.","bibtex":"@inproceedings{Becker_Wiegand_Steinhoff_Baidina_2022, title={The Role of Self-Rewarding Behavior in Cashback Loyalty Programs}, booktitle={Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.}, author={Becker, M. and Wiegand, N. and Steinhoff, Lena and Baidina, K.}, year={2022} }","ama":"Becker M, Wiegand N, Steinhoff L, Baidina K. The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. In: <i>Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.</i> ; 2022."},"date_updated":"2024-01-15T15:17:21Z","language":[{"iso":"eng"}],"conference":{"name":"Proceedings of the 51st European Marketing Academy (EMAC) Conference","location":"Budapest"},"publication":"Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.","title":"The Role of Self-Rewarding Behavior in Cashback Loyalty Programs"}