{"date_updated":"2024-01-15T15:17:08Z","language":[{"iso":"eng"}],"conference":{"name":"2022 AMA Winter Marketing Educators’ Conference Proceedings","location":"Las Vegas"},"publication":"2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas","title":"How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs","user_id":"68445","author":[{"last_name":"Garnefeld","full_name":"Garnefeld, I.","first_name":"I."},{"first_name":"Lena","id":"4336","last_name":"Steinhoff","full_name":"Steinhoff, Lena"},{"last_name":"Küpper","full_name":"Küpper, K.","first_name":"K."}],"year":"2022","publication_status":"published","date_created":"2023-06-22T16:55:46Z","status":"public","_id":"45739","department":[{"_id":"733"}],"type":"conference","citation":{"short":"I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.","ieee":"I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.","bibtex":"@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs}, booktitle={2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas}, author={Garnefeld, I. and Steinhoff, Lena and Küpper, K.}, year={2022} }","ama":"Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. In: <i>2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas</i>. ; 2022.","chicago":"Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” In <i>2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas</i>, 2022.","mla":"Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” <i>2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas</i>, 2022.","apa":"Garnefeld, I., Steinhoff, L., &#38; Küpper, K. (2022). How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. <i>2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas</i>. 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas."}}