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<titleInfo><title>How Do I Tell Them? Analyzing Companies&apos; Provision of Rejection Reasons in Product Testing Programs</title></titleInfo>


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<name type="personal">
  <namePart type="given">I.</namePart>
  <namePart type="family">Garnefeld</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Lena</namePart>
  <namePart type="family">Steinhoff</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">4336</identifier></name>
<name type="personal">
  <namePart type="given">K.</namePart>
  <namePart type="family">Küpper</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>







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  <identifier type="local">733</identifier>
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<name type="conference">
  <namePart>2022 AMA Winter Marketing Educators’ Conference Proceedings</namePart>
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<originInfo><dateIssued encoding="w3cdtf">2022</dateIssued><place><placeTerm type="text">Las Vegas</placeTerm></place>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<relatedItem type="host"><titleInfo><title>2022 AMA Winter Academic Conference Proceedings, Las Vegas</title></titleInfo>
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<bibliographicCitation>
<ama>Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. In: &lt;i&gt;2022 AMA Winter Academic Conference Proceedings, Las Vegas&lt;/i&gt;. ; 2022.</ama>
<ieee>I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.</ieee>
<chicago>Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” In &lt;i&gt;2022 AMA Winter Academic Conference Proceedings, Las Vegas&lt;/i&gt;, 2022.</chicago>
<apa>Garnefeld, I., Steinhoff, L., &amp;#38; Küpper, K. (2022). How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. &lt;i&gt;2022 AMA Winter Academic Conference Proceedings, Las Vegas&lt;/i&gt;. 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas.</apa>
<bibtex>@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs}, booktitle={2022 AMA Winter Academic Conference Proceedings, Las Vegas}, author={Garnefeld, I. and Steinhoff, Lena and Küpper, K.}, year={2022} }</bibtex>
<mla>Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” &lt;i&gt;2022 AMA Winter Academic Conference Proceedings, Las Vegas&lt;/i&gt;, 2022.</mla>
<short>I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Academic Conference Proceedings, Las Vegas, 2022.</short>
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