---
_id: '45739'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
- first_name: K.
  full_name: Küpper, K.
  last_name: Küpper
citation:
  ama: 'Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’
    Provision of Rejection Reasons in Product Testing Programs. In: <i>2022 AMA Winter
    Academic Conference Proceedings, Las Vegas</i>. ; 2022.'
  apa: Garnefeld, I., Steinhoff, L., &#38; Küpper, K. (2022). How Do I Tell Them?
    Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.
    <i>2022 AMA Winter Academic Conference Proceedings, Las Vegas</i>. 2022 AMA Winter
    Marketing Educators’ Conference Proceedings, Las Vegas.
  bibtex: '@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them?
    Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs},
    booktitle={2022 AMA Winter Academic Conference Proceedings, Las Vegas}, author={Garnefeld,
    I. and Steinhoff, Lena and Küpper, K.}, year={2022} }'
  chicago: Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing
    Companies’ Provision of Rejection Reasons in Product Testing Programs.” In <i>2022
    AMA Winter Academic Conference Proceedings, Las Vegas</i>, 2022.
  ieee: I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing
    Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented
    at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas,
    2022.
  mla: Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of
    Rejection Reasons in Product Testing Programs.” <i>2022 AMA Winter Academic Conference
    Proceedings, Las Vegas</i>, 2022.
  short: 'I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Academic Conference
    Proceedings, Las Vegas, 2022.'
conference:
  location: Las Vegas
  name: 2022 AMA Winter Marketing Educators’ Conference Proceedings
date_created: 2023-06-22T16:55:46Z
date_updated: 2026-01-13T09:31:55Z
department:
- _id: '733'
language:
- iso: eng
publication: 2022 AMA Winter Academic Conference Proceedings, Las Vegas
publication_status: published
status: public
title: How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in
  Product Testing Programs
type: conference
user_id: '102525'
year: '2022'
...