{"date_created":"2023-06-22T16:56:42Z","publication_status":"published","_id":"45740","status":"public","year":"2021","author":[{"first_name":"B.","last_name":"Alberternst","full_name":"Alberternst, B."},{"last_name":"Eggert","full_name":"Eggert, A.","first_name":"A."},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena","id":"4336"},{"full_name":"Giesler, M.","last_name":"Giesler","first_name":"M."}],"user_id":"68445","type":"conference","citation":{"bibtex":"@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }","apa":"Alberternst, B., Eggert, A., Steinhoff, L., &#38; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond. <i>Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid</i>. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.","ieee":"B. Alberternst, A. Eggert, L. Steinhoff, and M. Giesler, “Understanding and Measuring Consumer Solidarity as a Collective Bond,” presented at the Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.","ama":"Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: <i>Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid</i>. ; 2021.","mla":"Alberternst, B., et al. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” <i>Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid</i>, 2021.","short":"B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.","chicago":"Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In <i>Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid</i>, 2021."},"department":[{"_id":"733"}],"language":[{"iso":"eng"}],"date_updated":"2024-01-15T16:25:53Z","title":"Understanding and Measuring Consumer Solidarity as a Collective Bond","conference":{"location":"Madrid","name":"Proceedings of the 50th European Marketing Academy (EMAC) Conference"},"publication":"Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid"}