[{"type":"conference","department":[{"_id":"733"}],"date_created":"2023-06-22T16:59:26Z","publication":"Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg","citation":{"ama":"Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>. ; 2019.","bibtex":"@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }","mla":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>, 2019.","short":"L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.","chicago":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>, 2019.","apa":"Steinhoff, L., &#38; Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg.","ieee":"L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019."},"user_id":"68445","_id":"45743","language":[{"iso":"eng"}],"publication_status":"published","date_updated":"2024-01-15T16:30:42Z","year":"2019","status":"public","title":"Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey","author":[{"id":"4336","full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena"},{"last_name":"Zondag","first_name":"M.","full_name":"Zondag, M."}],"conference":{"name":"Proceedings of the 48th European Marketing Academy (EMAC) Conference","location":"Hamburg"}}]