{"year":"2019","author":[{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","first_name":"Lena","id":"4336"},{"full_name":"Zondag, M.","last_name":"Zondag","first_name":"M."}],"user_id":"68445","date_created":"2023-06-22T16:59:26Z","publication_status":"published","_id":"45743","status":"public","department":[{"_id":"733"}],"type":"conference","citation":{"short":"L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.","ama":"Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>. ; 2019.","ieee":"L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.","bibtex":"@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }","chicago":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>, 2019.","mla":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>, 2019.","apa":"Steinhoff, L., &#38; Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg."},"date_updated":"2024-01-15T16:30:42Z","language":[{"iso":"eng"}],"conference":{"location":"Hamburg","name":"Proceedings of the 48th European Marketing Academy (EMAC) Conference"},"publication":"Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg","title":"Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey"}