conference paper published Lena Steinhoff author 4336 M. Zondag author 733 department Proceedings of the 48th European Marketing Academy (EMAC) Conference 2019Hamburg eng L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019. Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>, 2019. Steinhoff, L., &#38; Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019. Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>. ; 2019. @inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} } Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” <i>Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg</i>, 2019. 457432023-06-22T16:59:26Z2024-01-15T16:30:42Z