{"_id":"45744","language":[{"iso":"eng"}],"user_id":"102525","author":[{"last_name":"Eggert","first_name":"Andreas","full_name":"Eggert, Andreas"},{"id":"4336","first_name":"Lena","last_name":"Steinhoff","full_name":"Steinhoff, Lena"},{"id":"23755","last_name":"Witte","first_name":"Carina","full_name":"Witte, Carina"}],"conference":{"name":"2018 Winter AMA Conference Proceedings","location":"New Orleans"},"title":"Are Gift Purchases an Effective Driver of Customer Loyalty?","status":"public","year":"2018","publication_status":"published","date_updated":"2026-01-13T09:29:33Z","date_created":"2023-06-22T17:00:18Z","department":[{"_id":"733"}],"type":"conference","citation":{"mla":"Eggert, Andreas, et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>, 2018.","ama":"Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>. ; 2018.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 AMA Winter Academic Conference Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018} }","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>. 2018 Winter AMA Conference Proceedings, New Orleans.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>, 2018.","short":"A. Eggert, L. Steinhoff, C. Witte, in: 2018 AMA Winter Academic Conference Proceedings, New Orleans, 2018."},"publication":"2018 AMA Winter Academic Conference Proceedings, New Orleans"}