{"date_updated":"2024-01-15T16:32:25Z","language":[{"iso":"eng"}],"publication":"2018 Winter AMA Conference Proceedings, New Orleans","conference":{"name":"2018 Winter AMA Conference Proceedings","location":"New Orleans"},"title":"Are Gift Purchases an Effective Driver of Customer Loyalty?","author":[{"first_name":"A.","last_name":"Eggert","full_name":"Eggert, A."},{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","first_name":"Lena","id":"4336"},{"last_name":"Witte","full_name":"Witte, C.","first_name":"C."}],"year":"2018","user_id":"68445","_id":"45744","status":"public","date_created":"2023-06-22T17:00:18Z","publication_status":"published","department":[{"_id":"733"}],"citation":{"apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? <i>2018 Winter AMA Conference Proceedings, New Orleans</i>. 2018 Winter AMA Conference Proceedings, New Orleans.","chicago":"Eggert, A., Lena Steinhoff, and C. Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In <i>2018 Winter AMA Conference Proceedings, New Orleans</i>, 2018.","mla":"Eggert, A., et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” <i>2018 Winter AMA Conference Proceedings, New Orleans</i>, 2018.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2018} }","ama":"Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: <i>2018 Winter AMA Conference Proceedings, New Orleans</i>. ; 2018.","short":"A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018."},"type":"conference"}