{"type":"conference","conference":{"name":"2018 Winter AMA Conference Proceedings","location":"New Orleans"},"date_created":"2023-06-22T17:00:18Z","date_updated":"2026-01-13T09:29:33Z","language":[{"iso":"eng"}],"publication_status":"published","department":[{"_id":"733"}],"author":[{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena","id":"4336"},{"last_name":"Witte","full_name":"Witte, Carina","id":"23755","first_name":"Carina"}],"status":"public","publication":"2018 AMA Winter Academic Conference Proceedings, New Orleans","user_id":"102525","year":"2018","_id":"45744","title":"Are Gift Purchases an Effective Driver of Customer Loyalty?","citation":{"ama":"Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>. ; 2018.","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>, 2018.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>. 2018 Winter AMA Conference Proceedings, New Orleans.","short":"A. Eggert, L. Steinhoff, C. Witte, in: 2018 AMA Winter Academic Conference Proceedings, New Orleans, 2018.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 AMA Winter Academic Conference Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018} }","mla":"Eggert, Andreas, et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>, 2018.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018."}}