{"citation":{"ama":"Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.","apa":"Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.","ieee":"L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.","mla":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.","short":"L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.","bibtex":"@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }","chicago":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018."},"conference":{"location":"New Orleans","name":"2018 Winter AMA Conference Proceedings"},"year":"2018","user_id":"68445","type":"conference","_id":"45745","title":"Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey","language":[{"iso":"eng"}],"date_created":"2023-06-22T17:01:07Z","department":[{"_id":"733"}],"date_updated":"2024-01-15T16:33:20Z","author":[{"first_name":"Lena","last_name":"Steinhoff","full_name":"Steinhoff, Lena","id":"4336"},{"full_name":"Zondag, M.","first_name":"M.","last_name":"Zondag"}],"status":"public","publication":"2018 Winter AMA Conference Proceedings, New Orleans","publication_status":"published"}