{"department":[{"_id":"733"}],"author":[{"id":"4336","first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"full_name":"Zondag, M.","last_name":"Zondag","first_name":"M."}],"status":"public","language":[{"iso":"eng"}],"publication_status":"published","date_updated":"2026-01-13T09:29:00Z","date_created":"2023-06-22T17:01:07Z","type":"conference","conference":{"location":"New Orleans","name":"2018 Winter AMA Conference Proceedings"},"title":"Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey","citation":{"ama":"Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>. ; 2018.","short":"L. Steinhoff, M. Zondag, in: 2018 AMA Winter Academic Conference Proceedings, New Orleans, 2018.","chicago":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” In <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>, 2018.","apa":"Steinhoff, L., &#38; Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>. 2018 Winter AMA Conference Proceedings, New Orleans.","mla":"Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” <i>2018 AMA Winter Academic Conference Proceedings, New Orleans</i>, 2018.","ieee":"L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.","bibtex":"@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 AMA Winter Academic Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }"},"_id":"45745","year":"2018","user_id":"102525","publication":"2018 AMA Winter Academic Conference Proceedings, New Orleans"}