@inproceedings{45746,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2017 Winter AMA Conference Proceedings, Orlando}},
  location     = {{Orlando}},
  title        = {{{The Loyalty Effect of Gift Purchases}}},
  year         = {{2017}},
}