{"language":[{"iso":"eng"}],"date_updated":"2024-01-15T16:34:20Z","title":"The Loyalty Effect of Gift Purchases","publication":"2017 Winter AMA Conference Proceedings, Orlando","conference":{"name":"2017 Winter AMA Conference Proceedings","location":"Orlando"},"_id":"45746","status":"public","date_created":"2023-06-22T17:01:57Z","publication_status":"published","year":"2017","author":[{"last_name":"Eggert","full_name":"Eggert, A.","first_name":"A."},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena","id":"4336"},{"first_name":"C.","last_name":"Witte","full_name":"Witte, C."}],"user_id":"68445","citation":{"short":"A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2017} }","ama":"Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: <i>2017 Winter AMA Conference Proceedings, Orlando</i>. ; 2017.","chicago":"Eggert, A., Lena Steinhoff, and C. Witte. “The Loyalty Effect of Gift Purchases.” In <i>2017 Winter AMA Conference Proceedings, Orlando</i>, 2017.","mla":"Eggert, A., et al. “The Loyalty Effect of Gift Purchases.” <i>2017 Winter AMA Conference Proceedings, Orlando</i>, 2017.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2017). The Loyalty Effect of Gift Purchases. <i>2017 Winter AMA Conference Proceedings, Orlando</i>. 2017 Winter AMA Conference Proceedings, Orlando."},"type":"conference","department":[{"_id":"733"}]}