{"date_created":"2023-06-22T17:01:57Z","user_id":"68445","_id":"45746","citation":{"short":"A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.","chicago":"Eggert, A., Lena Steinhoff, and C. Witte. “The Loyalty Effect of Gift Purchases.” In <i>2017 Winter AMA Conference Proceedings, Orlando</i>, 2017.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2017). The Loyalty Effect of Gift Purchases. <i>2017 Winter AMA Conference Proceedings, Orlando</i>. 2017 Winter AMA Conference Proceedings, Orlando.","mla":"Eggert, A., et al. “The Loyalty Effect of Gift Purchases.” <i>2017 Winter AMA Conference Proceedings, Orlando</i>, 2017.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2017} }","ama":"Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: <i>2017 Winter AMA Conference Proceedings, Orlando</i>. ; 2017."},"conference":{"name":"2017 Winter AMA Conference Proceedings","location":"Orlando"},"language":[{"iso":"eng"}],"year":"2017","date_updated":"2024-01-15T16:34:20Z","author":[{"last_name":"Eggert","first_name":"A.","full_name":"Eggert, A."},{"last_name":"Steinhoff","first_name":"Lena","id":"4336","full_name":"Steinhoff, Lena"},{"first_name":"C.","full_name":"Witte, C.","last_name":"Witte"}],"department":[{"_id":"733"}],"type":"conference","publication":"2017 Winter AMA Conference Proceedings, Orlando","publication_status":"published","status":"public","title":"The Loyalty Effect of Gift Purchases"}