---
_id: '45746'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
- first_name: Carina
  full_name: Witte, Carina
  id: '23755'
  last_name: Witte
citation:
  ama: 'Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In:
    <i>2017 Winter AMA Conference Proceedings, Orlando</i>. ; 2017.'
  apa: Eggert, A., Steinhoff, L., &#38; Witte, C. (2017). The Loyalty Effect of Gift
    Purchases. <i>2017 Winter AMA Conference Proceedings, Orlando</i>. 2017 Winter
    AMA Conference Proceedings, Orlando.
  bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of
    Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando},
    author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017} }'
  chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect
    of Gift Purchases.” In <i>2017 Winter AMA Conference Proceedings, Orlando</i>,
    2017.
  ieee: A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,”
    presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
  mla: Eggert, Andreas, et al. “The Loyalty Effect of Gift Purchases.” <i>2017 Winter
    AMA Conference Proceedings, Orlando</i>, 2017.
  short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings,
    Orlando, 2017.'
conference:
  location: Orlando
  name: 2017 Winter AMA Conference Proceedings
date_created: 2023-06-22T17:01:57Z
date_updated: 2024-11-08T10:43:34Z
department:
- _id: '733'
language:
- iso: eng
publication: 2017 Winter AMA Conference Proceedings, Orlando
publication_status: published
status: public
title: The Loyalty Effect of Gift Purchases
type: conference
user_id: '4336'
year: '2017'
...