{"language":[{"iso":"eng"}],"user_id":"4336","department":[{"_id":"733"}],"_id":"45747","status":"public","type":"conference","publication":"Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo","conference":{"name":"Proceedings of the 45th European Marketing Academy (EMAC) Conference","location":"Oslo"},"title":"The Power of Gift Purchases in Strengthening Customer-Company Relationships","author":[{"full_name":"Witte, Carina","id":"23755","last_name":"Witte","first_name":"Carina"},{"last_name":"Steinhoff","id":"4336","full_name":"Steinhoff, Lena","first_name":"Lena"},{"first_name":"Andreas","full_name":"Eggert, Andreas","last_name":"Eggert"}],"date_created":"2023-06-22T17:02:46Z","date_updated":"2024-11-08T10:43:44Z","citation":{"ama":"Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>. ; 2016.","ieee":"C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.","chicago":"Witte, Carina, Lena Steinhoff, and Andreas Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>, 2016.","apa":"Witte, C., Steinhoff, L., &#38; Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.","short":"C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.","bibtex":"@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, Carina and Steinhoff, Lena and Eggert, Andreas}, year={2016} }","mla":"Witte, Carina, et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>, 2016."},"year":"2016","publication_status":"published"}