{"year":"2016","type":"conference","date_updated":"2024-01-15T16:35:28Z","conference":{"name":"Proceedings of the 45th European Marketing Academy (EMAC) Conference","location":"Oslo"},"date_created":"2023-06-22T17:02:46Z","language":[{"iso":"eng"}],"user_id":"68445","_id":"45747","author":[{"first_name":"C.","last_name":"Witte","full_name":"Witte, C."},{"first_name":"Lena","full_name":"Steinhoff, Lena","id":"4336","last_name":"Steinhoff"},{"first_name":"A.","last_name":"Eggert","full_name":"Eggert, A."}],"title":"The Power of Gift Purchases in Strengthening Customer-Company Relationships","status":"public","citation":{"short":"C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.","ieee":"C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.","apa":"Witte, C., Steinhoff, L., &#38; Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.","chicago":"Witte, C., Lena Steinhoff, and A. Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>, 2016.","mla":"Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>, 2016.","ama":"Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>. ; 2016.","bibtex":"@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, C. and Steinhoff, Lena and Eggert, A.}, year={2016} }"},"publication_status":"published","publication":"Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo","department":[{"_id":"733"}]}