{"conference":{"name":"Proceedings of the 45th European Marketing Academy (EMAC) Conference","location":"Oslo"},"publication":"Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo","title":"The Power of Gift Purchases in Strengthening Customer-Company Relationships","date_updated":"2024-01-15T16:35:28Z","language":[{"iso":"eng"}],"department":[{"_id":"733"}],"type":"conference","citation":{"ama":"Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>. ; 2016.","apa":"Witte, C., Steinhoff, L., &#38; Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.","ieee":"C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.","bibtex":"@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, C. and Steinhoff, Lena and Eggert, A.}, year={2016} }","chicago":"Witte, C., Lena Steinhoff, and A. Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>, 2016.","mla":"Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo</i>, 2016.","short":"C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016."},"author":[{"last_name":"Witte","full_name":"Witte, C.","first_name":"C."},{"first_name":"Lena","id":"4336","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"full_name":"Eggert, A.","last_name":"Eggert","first_name":"A."}],"year":"2016","user_id":"68445","date_created":"2023-06-22T17:02:46Z","publication_status":"published","_id":"45747","status":"public"}