{"_id":"45748","status":"public","date_created":"2023-06-22T17:03:37Z","publication_status":"published","year":"2015","author":[{"last_name":"Eggert","full_name":"Eggert, A.","first_name":"A."},{"id":"4336","first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"first_name":"C.","last_name":"Witte","full_name":"Witte, C."}],"user_id":"68445","citation":{"ieee":"A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2015} }","ama":"Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>. ; 2015.","chicago":"Eggert, A., Lena Steinhoff, and C. Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>, 2015.","short":"A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.","mla":"Eggert, A., et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>, 2015."},"type":"conference","department":[{"_id":"733"}],"language":[{"iso":"eng"}],"date_updated":"2024-01-15T16:36:26Z","title":"You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty","publication":"2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago","conference":{"name":"2015 AMA Summer Marketing Educators’ Conference Proceedings","location":"Chicago"}}