{"citation":{"mla":"Eggert, Andreas, et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>, 2015.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.","bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2015} }","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.","ama":"Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>. ; 2015.","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In <i>2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>, 2015.","short":"A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015."},"year":"2015","author":[{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"},{"id":"4336","first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"id":"23755","first_name":"Carina","full_name":"Witte, Carina","last_name":"Witte"}],"language":[{"iso":"eng"}],"_id":"45748","publication_status":"published","type":"conference","publication":"2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago","date_updated":"2024-11-08T10:43:52Z","title":"You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty","department":[{"_id":"733"}],"user_id":"4336","status":"public","date_created":"2023-06-22T17:03:37Z","conference":{"name":"2015 AMA Summer Marketing Educators’ Conference Proceedings","location":"Chicago"}}