{"title":"The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance","conference":{"location":"Istanbul","name":"Proceedings of the 42nd European Marketing Academy (EMAC) Conference"},"publication":"Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul","language":[{"iso":"eng"}],"date_updated":"2024-01-15T16:36:59Z","type":"conference","citation":{"short":"L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.","mla":"Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul</i>, 2013.","chicago":"Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul</i>, 2013.","ama":"Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul</i>. ; 2013.","bibtex":"@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013} }","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul</i>. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.","ieee":"L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013."},"department":[{"_id":"733"}],"publication_status":"published","date_created":"2023-06-22T17:04:26Z","status":"public","_id":"45749","user_id":"68445","year":"2013","author":[{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","id":"4336","first_name":"Lena"},{"last_name":"Palmatier","full_name":"Palmatier, R. W.","first_name":"R. W."}]}