{"conference":{"location":"Chicago","name":"2012 AMA Summer Marketing Educators’ Conference Proceedings"},"publication":"2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago","title":"The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs","date_updated":"2024-01-15T16:38:15Z","language":[{"iso":"eng"}],"department":[{"_id":"733"}],"type":"conference","citation":{"ama":"Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: <i>2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>. ; 2012.","bibtex":"@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }","apa":"Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. <i>2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>. 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.","ieee":"A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.","mla":"Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” <i>2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>, 2012.","short":"A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.","chicago":"Eggert, A., I. Garnefeld, and Lena Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In <i>2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago</i>, 2012."},"year":"2012","author":[{"full_name":"Eggert, A.","last_name":"Eggert","first_name":"A."},{"first_name":"I.","last_name":"Garnefeld","full_name":"Garnefeld, I."},{"id":"4336","first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"}],"user_id":"68445","date_created":"2023-06-22T17:05:15Z","publication_status":"published","_id":"45750","status":"public"}