{"publication_status":"published","type":"conference","status":"public","conference":{"name":"2011 AMA Winter Marketing Educators’ Conference Proceedings","location":"Austin"},"date_created":"2023-06-22T17:06:58Z","user_id":"68445","title":"Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy","department":[{"_id":"733"}],"date_updated":"2024-01-15T16:42:17Z","publication":"2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin","year":"2011","author":[{"first_name":"A.","full_name":"Eggert, A.","last_name":"Eggert"},{"last_name":"Garnefeld","full_name":"Garnefeld, I.","first_name":"I."},{"id":"4336","full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena"}],"citation":{"short":"A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.","chicago":"Eggert, A., I. Garnefeld, and Lena Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>, 2011.","ama":"Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>. ; 2011.","ieee":"A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.","mla":"Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>, 2011.","bibtex":"@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }","apa":"Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin."},"extern":"1","_id":"45752","language":[{"iso":"eng"}]}