{"publication":"2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin","conference":{"name":"2011 AMA Winter Marketing Educators’ Conference Proceedings","location":"Austin"},"title":"Can Retailers Improve Loyalty by Empowering Consumers?","date_updated":"2024-01-15T16:42:49Z","language":[{"iso":"eng"}],"department":[{"_id":"733"}],"citation":{"chicago":"Hunter, G., I. Garnefeld, and Lena Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>, 2011.","short":"G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.","mla":"Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>, 2011.","ieee":"G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.","apa":"Hunter, G., Garnefeld, I., &#38; Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.","bibtex":"@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Hunter, G. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }","ama":"Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: <i>2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin</i>. ; 2011."},"type":"conference","user_id":"68445","author":[{"last_name":"Hunter","full_name":"Hunter, G.","first_name":"G."},{"first_name":"I.","full_name":"Garnefeld, I.","last_name":"Garnefeld"},{"first_name":"Lena","id":"4336","last_name":"Steinhoff","full_name":"Steinhoff, Lena"}],"year":"2011","status":"public","_id":"45753","publication_status":"published","date_created":"2023-06-22T17:08:04Z"}