@techreport{45754,
  author       = {{Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}},
  pages        = {{16--121}},
  title        = {{{Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}}},
  year         = {{2016}},
}