[{"_id":"45754","language":[{"iso":"eng"}],"page":"16-121","user_id":"68445","author":[{"full_name":"Steinhoff, Lena","first_name":"Lena","last_name":"Steinhoff","id":"4336"},{"full_name":"Fang, E.","last_name":"Fang","first_name":"E."},{"full_name":"Palmatier, R. W.","last_name":"Palmatier","first_name":"R. W."},{"first_name":"K.","last_name":"Wang","full_name":"Wang, K."}],"title":"Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series","year":"2016","status":"public","publication_status":"published","date_updated":"2024-01-29T12:33:47Z","date_created":"2023-06-22T17:09:33Z","department":[{"_id":"733"}],"type":"working_paper","citation":{"bibtex":"@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}, year={2016}, pages={16–121} }","ama":"Steinhoff L, Fang E, Palmatier RW, Wang K. <i>Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series</i>.; 2016:16-121.","mla":"Steinhoff, Lena, et al. <i>Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series</i>. 2016, pp. 16–121.","chicago":"Steinhoff, Lena, E. Fang, R. W. Palmatier, and K. Wang. <i>Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series</i>, 2016.","short":"L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.","ieee":"L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, <i>Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series</i>. 2016, pp. 16–121.","apa":"Steinhoff, L., Fang, E., Palmatier, R. W., &#38; Wang, K. (2016). <i>Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series</i> (pp. 16–121)."},"related_material":{"link":[{"relation":"confirmation","url":"https://www.msi.org/articles/resources/dynamic-effects-of-loyalty-rewards-for-contractual-customers/"}]}}]