---
_id: '45754'
author:
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
- first_name: E.
  full_name: Fang, E.
  last_name: Fang
- first_name: R. W.
  full_name: Palmatier, R. W.
  last_name: Palmatier
- first_name: K.
  full_name: Wang, K.
  last_name: Wang
citation:
  ama: Steinhoff L, Fang E, Palmatier RW, Wang K. <i>Dynamic Effects of Loyalty Rewards
    for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series</i>.;
    2016:16-121.
  apa: Steinhoff, L., Fang, E., Palmatier, R. W., &#38; Wang, K. (2016). <i>Dynamic
    Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute
    (MSI) Working Paper Series</i> (pp. 16–121).
  bibtex: '@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty
    Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper
    Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.},
    year={2016}, pages={16–121} }'
  chicago: Steinhoff, Lena, E. Fang, R. W. Palmatier, and K. Wang. <i>Dynamic Effects
    of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI)
    Working Paper Series</i>, 2016.
  ieee: L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, <i>Dynamic Effects of
    Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working
    Paper Series</i>. 2016, pp. 16–121.
  mla: Steinhoff, Lena, et al. <i>Dynamic Effects of Loyalty Rewards for Contractual
    Customers, Marketing Science Institute (MSI) Working Paper Series</i>. 2016, pp.
    16–121.
  short: L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty
    Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper
    Series, 2016.
date_created: 2023-06-22T17:09:33Z
date_updated: 2024-01-29T12:33:47Z
department:
- _id: '733'
language:
- iso: eng
page: 16-121
publication_status: published
related_material:
  link:
  - relation: confirmation
    url: https://www.msi.org/articles/resources/dynamic-effects-of-loyalty-rewards-for-contractual-customers/
status: public
title: Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science
  Institute (MSI) Working Paper Series
type: working_paper
user_id: '68445'
year: '2016'
...