{"year":"2013","author":[{"id":"4336","first_name":"Lena","last_name":"Steinhoff","full_name":"Steinhoff, Lena"},{"first_name":"R. W.","last_name":"Palmatier","full_name":"Palmatier, R. W."}],"user_id":"68445","_id":"45756","status":"public","date_created":"2023-06-22T17:11:23Z","publication_status":"published","department":[{"_id":"733"}],"citation":{"mla":"Steinhoff, Lena, and R. W. Palmatier. <i>Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>. 2013, pp. 13–105.","chicago":"Steinhoff, Lena, and R. W. Palmatier. <i>Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>, 2013.","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2013). <i>Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i> (pp. 13–105).","short":"L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.","ama":"Steinhoff L, Palmatier RW. <i>Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>.; 2013:13-105.","bibtex":"@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }","ieee":"L. Steinhoff and R. W. Palmatier, <i>Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>. 2013, pp. 13–105."},"type":"working_paper","date_updated":"2024-01-29T12:28:24Z","page":"13-105","language":[{"iso":"eng"}],"related_material":{"link":[{"relation":"confirmation","url":"https://www.msi.org/working-papers/understanding-the-effectiveness-of-loyalty-programs/"}]},"title":"Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series"}