@article{46638,
  author       = {{Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Böhm, Eva}},
  issn         = {{0019-8501}},
  journal      = {{Industrial Marketing Management}},
  keywords     = {{Marketing}},
  pages        = {{42--55}},
  publisher    = {{Elsevier BV}},
  title        = {{{Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}}},
  doi          = {{10.1016/j.indmarman.2017.06.015}},
  volume       = {{66}},
  year         = {{2017}},
}