{"title":"Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action","keyword":["Marketing"],"author":[{"full_name":"Terho, Harri","last_name":"Terho","first_name":"Harri"},{"last_name":"Eggert","full_name":"Eggert, Andreas","first_name":"Andreas"},{"first_name":"Wolfgang","last_name":"Ulaga","full_name":"Ulaga, Wolfgang"},{"first_name":"Alexander","full_name":"Haas, Alexander","last_name":"Haas"},{"first_name":"Eva","id":"3043","orcid":"0000-0001-6053-1012","full_name":"Böhm, Eva","last_name":"Böhm"}],"year":"2017","volume":66,"language":[{"iso":"eng"}],"publication":"Industrial Marketing Management","_id":"46638","publisher":"Elsevier BV","user_id":"49063","intvolume":"        66","department":[{"_id":"785"}],"publication_status":"published","date_created":"2023-08-22T13:27:16Z","status":"public","type":"journal_article","doi":"10.1016/j.indmarman.2017.06.015","page":"42-55","citation":{"ieee":"H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” <i>Industrial Marketing Management</i>, vol. 66, pp. 42–55, 2017, doi: <a href=\"https://doi.org/10.1016/j.indmarman.2017.06.015\">10.1016/j.indmarman.2017.06.015</a>.","bibtex":"@article{Terho_Eggert_Ulaga_Haas_Böhm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, volume={66}, DOI={<a href=\"https://doi.org/10.1016/j.indmarman.2017.06.015\">10.1016/j.indmarman.2017.06.015</a>}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Böhm, Eva}, year={2017}, pages={42–55} }","apa":"Terho, H., Eggert, A., Ulaga, W., Haas, A., &#38; Böhm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. <i>Industrial Marketing Management</i>, <i>66</i>, 42–55. <a href=\"https://doi.org/10.1016/j.indmarman.2017.06.015\">https://doi.org/10.1016/j.indmarman.2017.06.015</a>","mla":"Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” <i>Industrial Marketing Management</i>, vol. 66, Elsevier BV, 2017, pp. 42–55, doi:<a href=\"https://doi.org/10.1016/j.indmarman.2017.06.015\">10.1016/j.indmarman.2017.06.015</a>.","chicago":"Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” <i>Industrial Marketing Management</i> 66 (2017): 42–55. <a href=\"https://doi.org/10.1016/j.indmarman.2017.06.015\">https://doi.org/10.1016/j.indmarman.2017.06.015</a>.","short":"H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.","ama":"Terho H, Eggert A, Ulaga W, Haas A, Böhm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. <i>Industrial Marketing Management</i>. 2017;66:42-55. doi:<a href=\"https://doi.org/10.1016/j.indmarman.2017.06.015\">10.1016/j.indmarman.2017.06.015</a>"},"date_updated":"2023-09-01T10:17:45Z","publication_identifier":{"issn":["0019-8501"]}}