{"title":"Unboxing video effectiveness – Does speech matter?","conference":{"name":"2023 AMA Summer Academic Conference","location":"San Francisco, CA"},"publication":"2023 AMA Summer Academic Conference, San Francisco, CA","language":[{"iso":"eng"}],"date_updated":"2023-08-25T10:07:42Z","type":"conference","citation":{"ama":"Garnefeld I, Böhm E, Hanf L, Helm S. Unboxing video effectiveness – Does speech matter? In: <i>2023 AMA Summer Academic Conference, San Francisco, CA</i>. ; 2023.","ieee":"I. Garnefeld, E. Böhm, L. Hanf, and S. Helm, “Unboxing video effectiveness – Does speech matter?,” presented at the 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.","bibtex":"@inproceedings{Garnefeld_Böhm_Hanf_Helm_2023, title={Unboxing video effectiveness – Does speech matter?}, booktitle={2023 AMA Summer Academic Conference, San Francisco, CA}, author={Garnefeld, I. and Böhm, Eva and Hanf, L. and Helm, S.}, year={2023} }","short":"I. Garnefeld, E. Böhm, L. Hanf, S. Helm, in: 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.","apa":"Garnefeld, I., Böhm, E., Hanf, L., &#38; Helm, S. (2023). Unboxing video effectiveness – Does speech matter? <i>2023 AMA Summer Academic Conference, San Francisco, CA</i>. 2023 AMA Summer Academic Conference, San Francisco, CA.","chicago":"Garnefeld, I., Eva Böhm, L. Hanf, and S. Helm. “Unboxing Video Effectiveness – Does Speech Matter?” In <i>2023 AMA Summer Academic Conference, San Francisco, CA</i>, 2023.","mla":"Garnefeld, I., et al. “Unboxing Video Effectiveness – Does Speech Matter?” <i>2023 AMA Summer Academic Conference, San Francisco, CA</i>, 2023."},"department":[{"_id":"785"}],"publication_status":"published","date_created":"2023-08-25T07:28:31Z","status":"public","_id":"46665","user_id":"49063","year":"2023","author":[{"last_name":"Garnefeld","full_name":"Garnefeld, I.","first_name":"I."},{"first_name":"Eva","id":"3043","last_name":"Böhm","full_name":"Böhm, Eva","orcid":"0000-0001-6053-1012"},{"full_name":"Hanf, L.","last_name":"Hanf","first_name":"L."},{"first_name":"S.","last_name":"Helm","full_name":"Helm, S."}]}