{"publication":"2015 AMA Winter Academic Conference, San Antonio, TX","conference":{"location":"San Antonio, TX","name":"2015 AMA Winter Academic Conference"},"title":"Recognizing value creation opportunities in business markets","date_updated":"2023-08-25T10:05:31Z","language":[{"iso":"eng"}],"department":[{"_id":"785"}],"citation":{"ama":"Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Recognizing value creation opportunities in business markets. In: <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>. ; 2015.","ieee":"E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.","bibtex":"@inproceedings{Böhm_Eggert_Terho_Ulaga_Haas_2015, title={Recognizing value creation opportunities in business markets}, booktitle={2015 AMA Winter Academic Conference, San Antonio, TX}, author={Böhm, Eva and Eggert, A. and Terho, H. and Ulaga, W. and Haas, A.}, year={2015} }","short":"E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.","apa":"Böhm, E., Eggert, A., Terho, H., Ulaga, W., &#38; Haas, A. (2015). Recognizing value creation opportunities in business markets. <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>. 2015 AMA Winter Academic Conference, San Antonio, TX.","chicago":"Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>, 2015.","mla":"Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>, 2015."},"type":"conference","author":[{"orcid":"0000-0001-6053-1012","full_name":"Böhm, Eva","last_name":"Böhm","first_name":"Eva","id":"3043"},{"first_name":"A.","last_name":"Eggert","full_name":"Eggert, A."},{"last_name":"Terho","full_name":"Terho, H.","first_name":"H."},{"first_name":"W.","full_name":"Ulaga, W.","last_name":"Ulaga"},{"last_name":"Haas","full_name":"Haas, A.","first_name":"A."}],"year":"2015","user_id":"49063","_id":"46687","status":"public","date_created":"2023-08-25T09:11:29Z","publication_status":"published"}