{"conference":{"name":"2015 AMA Winter Academic Conference","location":"San Antonio, TX"},"date_updated":"2023-08-25T10:05:31Z","type":"conference","year":"2015","language":[{"iso":"eng"}],"date_created":"2023-08-25T09:11:29Z","user_id":"49063","_id":"46687","status":"public","citation":{"mla":"Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>, 2015.","short":"E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.","ieee":"E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.","chicago":"Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>, 2015.","apa":"Böhm, E., Eggert, A., Terho, H., Ulaga, W., &#38; Haas, A. (2015). Recognizing value creation opportunities in business markets. <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>. 2015 AMA Winter Academic Conference, San Antonio, TX.","bibtex":"@inproceedings{Böhm_Eggert_Terho_Ulaga_Haas_2015, title={Recognizing value creation opportunities in business markets}, booktitle={2015 AMA Winter Academic Conference, San Antonio, TX}, author={Böhm, Eva and Eggert, A. and Terho, H. and Ulaga, W. and Haas, A.}, year={2015} }","ama":"Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Recognizing value creation opportunities in business markets. In: <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>. ; 2015."},"title":"Recognizing value creation opportunities in business markets","author":[{"id":"3043","orcid":"0000-0001-6053-1012","full_name":"Böhm, Eva","last_name":"Böhm","first_name":"Eva"},{"last_name":"Eggert","full_name":"Eggert, A.","first_name":"A."},{"full_name":"Terho, H.","last_name":"Terho","first_name":"H."},{"last_name":"Ulaga","full_name":"Ulaga, W.","first_name":"W."},{"last_name":"Haas","full_name":"Haas, A.","first_name":"A."}],"department":[{"_id":"785"}],"publication":"2015 AMA Winter Academic Conference, San Antonio, TX","publication_status":"published"}