conference paper published Eva Böhm author 30430000-0001-6053-1012 A. Eggert author H. Terho author W. Ulaga author A. Haas author 785 department 2015 AMA Winter Academic Conference 2015San Antonio, TX eng E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015. Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>, 2015. Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Recognizing value creation opportunities in business markets. In: <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>. ; 2015. E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015. @inproceedings{Böhm_Eggert_Terho_Ulaga_Haas_2015, title={Recognizing value creation opportunities in business markets}, booktitle={2015 AMA Winter Academic Conference, San Antonio, TX}, author={Böhm, Eva and Eggert, A. and Terho, H. and Ulaga, W. and Haas, A.}, year={2015} } Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>, 2015. Böhm, E., Eggert, A., Terho, H., Ulaga, W., &#38; Haas, A. (2015). Recognizing value creation opportunities in business markets. <i>2015 AMA Winter Academic Conference, San Antonio, TX</i>. 2015 AMA Winter Academic Conference, San Antonio, TX. 466872023-08-25T09:11:29Z2023-08-25T10:05:31Z