{"_id":"46694","status":"public","date_created":"2023-08-25T09:20:18Z","publication_status":"published","author":[{"full_name":"Eggert, A.","last_name":"Eggert","first_name":"A."},{"first_name":"A.","full_name":"Haas, A.","last_name":"Haas"},{"first_name":"H.","full_name":"Terho, H.","last_name":"Terho"},{"first_name":"W.","last_name":"Ulaga","full_name":"Ulaga, W."},{"first_name":"Eva","id":"3043","last_name":"Münkhoff","full_name":"Münkhoff, Eva","orcid":"0000-0001-6053-1012"}],"year":"2014","user_id":"49063","citation":{"apa":"Eggert, A., Haas, A., Terho, H., Ulaga, W., &#38; Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. <i>ISBM 2014 Academic Conference, San Francisco, CA</i>. ISBM 2014 Academic Conference, San Francisco, CA.","chicago":"Eggert, A., A. Haas, H. Terho, W. Ulaga, and Eva Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In <i>ISBM 2014 Academic Conference, San Francisco, CA</i>, 2014.","mla":"Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” <i>ISBM 2014 Academic Conference, San Francisco, CA</i>, 2014.","ieee":"A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.","bibtex":"@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference, San Francisco, CA}, author={Eggert, A. and Haas, A. and Terho, H. and Ulaga, W. and Münkhoff, Eva}, year={2014} }","ama":"Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: <i>ISBM 2014 Academic Conference, San Francisco, CA</i>. ; 2014.","short":"A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014."},"type":"conference","department":[{"_id":"785"}],"language":[{"iso":"eng"}],"date_updated":"2023-08-25T10:11:35Z","title":"Selling value in business markets: Why a powerful idea often fails","publication":"ISBM 2014 Academic Conference, San Francisco, CA","conference":{"name":"ISBM 2014 Academic Conference","location":"San Francisco, CA"}}