{"title":"How to prolong a sales promotion – Ex-post time extension versus reframing","publication":"42nd EMAC Annual Conference, Istanbul","conference":{"name":"42nd EMAC Annual Conference","location":"Istanbul"},"language":[{"iso":"eng"}],"date_updated":"2023-08-25T10:03:52Z","citation":{"chicago":"Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.","mla":"Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.","apa":"Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. <i>42nd EMAC Annual Conference, Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.","short":"E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.","ieee":"E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.","bibtex":"@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2013} }","ama":"Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: <i>42nd EMAC Annual Conference, Istanbul</i>. ; 2013."},"type":"conference","department":[{"_id":"785"}],"_id":"46696","status":"public","date_created":"2023-08-25T09:24:06Z","publication_status":"published","year":"2013","author":[{"id":"3043","first_name":"Eva","full_name":"Münkhoff, Eva","last_name":"Münkhoff","orcid":"0000-0001-6053-1012"},{"last_name":"Garnefeld","full_name":"Garnefeld, I.","first_name":"I."},{"first_name":"A.","last_name":"Bruns","full_name":"Bruns, A."}],"user_id":"49063"}