{"year":"2013","date_created":"2023-08-25T09:24:06Z","title":"How to prolong a sales promotion – Ex-post time extension versus reframing","department":[{"_id":"785"}],"publication":"42nd EMAC Annual Conference, Istanbul","_id":"46696","status":"public","citation":{"apa":"Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. <i>42nd EMAC Annual Conference, Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.","mla":"Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.","ama":"Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: <i>42nd EMAC Annual Conference, Istanbul</i>. ; 2013.","ieee":"E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.","short":"E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.","chicago":"Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.","bibtex":"@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2013} }"},"author":[{"full_name":"Münkhoff, Eva","orcid":"0000-0001-6053-1012","last_name":"Münkhoff","first_name":"Eva","id":"3043"},{"last_name":"Garnefeld","first_name":"I.","full_name":"Garnefeld, I."},{"first_name":"A.","last_name":"Bruns","full_name":"Bruns, A."}],"language":[{"iso":"eng"}],"publication_status":"published","user_id":"49063","conference":{"location":"Istanbul","name":"42nd EMAC Annual Conference"},"type":"conference","date_updated":"2023-08-25T10:03:52Z"}