{"author":[{"full_name":"Garnefeld, I.","last_name":"Garnefeld","first_name":"I."},{"first_name":"Eva","full_name":"Münkhoff, Eva","orcid":"0000-0001-6053-1012","last_name":"Münkhoff","id":"3043"},{"full_name":"Raum, K.","last_name":"Raum","first_name":"K."}],"department":[{"_id":"785"}],"status":"public","year":"2013","publication_status":"published","date_created":"2023-08-25T09:25:17Z","language":[{"iso":"eng"}],"user_id":"49063","type":"conference","_id":"46697","date_updated":"2023-08-25T10:03:46Z","title":"Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?","citation":{"bibtex":"@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Garnefeld, I. and Münkhoff, Eva and Raum, K.}, year={2013} }","ama":"Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: <i>42nd EMAC Annual Conference, Istanbul</i>. ; 2013.","ieee":"I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.","short":"I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.","apa":"Garnefeld, I., Münkhoff, E., &#38; Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? <i>42nd EMAC Annual Conference, Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.","mla":"Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.","chicago":"Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In <i>42nd EMAC Annual Conference, Istanbul</i>, 2013."},"publication":"42nd EMAC Annual Conference, Istanbul","conference":{"name":"42nd EMAC Annual Conference","location":"Istanbul"}}