{"user_id":"49063","year":"2013","author":[{"first_name":"I.","last_name":"Garnefeld","full_name":"Garnefeld, I."},{"full_name":"Münkhoff, Eva","last_name":"Münkhoff","first_name":"Eva","id":"3043","orcid":"0000-0001-6053-1012"},{"first_name":"K.","full_name":"Raum, K.","last_name":"Raum"}],"status":"public","_id":"46697","publication_status":"published","date_created":"2023-08-25T09:25:17Z","department":[{"_id":"785"}],"citation":{"bibtex":"@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Garnefeld, I. and Münkhoff, Eva and Raum, K.}, year={2013} }","ieee":"I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.","ama":"Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: <i>42nd EMAC Annual Conference, Istanbul</i>. ; 2013.","short":"I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.","apa":"Garnefeld, I., Münkhoff, E., &#38; Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? <i>42nd EMAC Annual Conference, Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.","mla":"Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.","chicago":"Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In <i>42nd EMAC Annual Conference, Istanbul</i>, 2013."},"type":"conference","date_updated":"2023-08-25T10:03:46Z","language":[{"iso":"eng"}],"publication":"42nd EMAC Annual Conference, Istanbul","conference":{"name":"42nd EMAC Annual Conference","location":"Istanbul"},"title":"Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?"}