@inproceedings{46700,
  author       = {{Münkhoff, Eva and Garnefeld, I. and Bruns, A.}},
  booktitle    = {{40th EMAC Annual Conference, Ljubljana}},
  location     = {{Ljubljana}},
  title        = {{{Time extension of sales promotions – How do customers react?}}},
  year         = {{2011}},
}