{"conference":{"location":"New Orleans, LA","name":"2010 AMA Winter Academic Conference"},"author":[{"first_name":"I.","last_name":"Garnefeld","full_name":"Garnefeld, I."},{"id":"3043","full_name":"Münkhoff, Eva","last_name":"Münkhoff","orcid":"0000-0001-6053-1012","first_name":"Eva"},{"full_name":"Hogreve, J.","last_name":"Hogreve","first_name":"J."},{"first_name":"A.","last_name":"Eggert","full_name":"Eggert, A."}],"status":"public","year":"2010","title":"Exploring the effects of referral reward programs on satisfied and dissatisfied customers","date_updated":"2023-08-25T10:02:13Z","publication_status":"published","language":[{"iso":"eng"}],"_id":"46706","user_id":"49063","citation":{"mla":"Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>, 2010.","apa":"Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers. <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>. 2010 AMA Winter Academic Conference, New Orleans, LA.","ieee":"I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.","chicago":"Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>, 2010.","short":"I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.","ama":"Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral reward programs on satisfied and dissatisfied customers. In: <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>. ; 2010.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the effects of referral reward programs on satisfied and dissatisfied customers}, booktitle={2010 AMA Winter Academic Conference, New Orleans, LA}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2010} }"},"publication":"2010 AMA Winter Academic Conference, New Orleans, LA","extern":"1","date_created":"2023-08-25T09:34:45Z","department":[{"_id":"785"}],"type":"conference"}