{"conference":{"location":"New Orleans, LA","name":"2010 AMA Winter Academic Conference"},"title":"Exploring the effects of referral reward programs on satisfied and dissatisfied customers","author":[{"first_name":"I.","full_name":"Garnefeld, I.","last_name":"Garnefeld"},{"first_name":"Eva","last_name":"Münkhoff","orcid":"0000-0001-6053-1012","full_name":"Münkhoff, Eva","id":"3043"},{"full_name":"Hogreve, J.","last_name":"Hogreve","first_name":"J."},{"full_name":"Eggert, A.","last_name":"Eggert","first_name":"A."}],"date_created":"2023-08-25T09:34:45Z","date_updated":"2023-08-25T10:02:13Z","citation":{"ama":"Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral reward programs on satisfied and dissatisfied customers. In: <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>. ; 2010.","ieee":"I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.","chicago":"Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>, 2010.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the effects of referral reward programs on satisfied and dissatisfied customers}, booktitle={2010 AMA Winter Academic Conference, New Orleans, LA}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2010} }","short":"I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.","mla":"Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>, 2010.","apa":"Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers. <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>. 2010 AMA Winter Academic Conference, New Orleans, LA."},"year":"2010","publication_status":"published","extern":"1","language":[{"iso":"eng"}],"user_id":"49063","department":[{"_id":"785"}],"_id":"46706","status":"public","type":"conference","publication":"2010 AMA Winter Academic Conference, New Orleans, LA"}