---
_id: '46706'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral
    reward programs on satisfied and dissatisfied customers. In: <i>2010 AMA Winter
    Academic Conference, New Orleans, LA</i>. ; 2010.'
  apa: Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2010). Exploring
    the effects of referral reward programs on satisfied and dissatisfied customers.
    <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>. 2010 AMA Winter Academic
    Conference, New Orleans, LA.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring
    the effects of referral reward programs on satisfied and dissatisfied customers},
    booktitle={2010 AMA Winter Academic Conference, New Orleans, LA}, author={Garnefeld,
    I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2010} }'
  chicago: Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the
    Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.”
    In <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>, 2010.
  ieee: I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects
    of referral reward programs on satisfied and dissatisfied customers,” presented
    at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
  mla: Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on
    Satisfied and Dissatisfied Customers.” <i>2010 AMA Winter Academic Conference,
    New Orleans, LA</i>, 2010.
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic
    Conference, New Orleans, LA, 2010.'
conference:
  location: New Orleans, LA
  name: 2010 AMA Winter Academic Conference
date_created: 2023-08-25T09:34:45Z
date_updated: 2023-08-25T10:02:13Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2010 AMA Winter Academic Conference, New Orleans, LA
publication_status: published
status: public
title: Exploring the effects of referral reward programs on satisfied and dissatisfied
  customers
type: conference
user_id: '49063'
year: '2010'
...