{"department":[{"_id":"785"}],"type":"conference","citation":{"chicago":"Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In <i>15th AMS World Marketing Congress, Oslo</i>, 2009.","mla":"Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” <i>15th AMS World Marketing Congress, Oslo</i>, 2009.","apa":"Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? <i>15th AMS World Marketing Congress, Oslo</i>. 15th AMS World Marketing Congress, Oslo.","short":"I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 15th AMS World Marketing Congress, Oslo, 2009.","ieee":"I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing Congress, Oslo, 2009.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={15th AMS World Marketing Congress, Oslo}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2009} }","ama":"Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: <i>15th AMS World Marketing Congress, Oslo</i>. ; 2009."},"user_id":"49063","year":"2009","author":[{"full_name":"Garnefeld, I.","last_name":"Garnefeld","first_name":"I."},{"orcid":"0000-0001-6053-1012","id":"3043","first_name":"Eva","last_name":"Münkhoff","full_name":"Münkhoff, Eva"},{"first_name":"J.","full_name":"Hogreve, J.","last_name":"Hogreve"},{"first_name":"A.","full_name":"Eggert, A.","last_name":"Eggert"}],"publication_status":"published","date_created":"2023-08-25T09:36:09Z","status":"public","_id":"46707","conference":{"location":"Oslo","name":"15th AMS World Marketing Congress"},"extern":"1","publication":"15th AMS World Marketing Congress, Oslo","title":"Referral reward programs: New customer acquisition by opportunism?","date_updated":"2023-08-25T10:02:05Z","language":[{"iso":"eng"}]}