@inproceedings{46708,
  author       = {{Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}},
  booktitle    = {{38th EMAC Annual Conference, Nantes}},
  location     = {{Nantes}},
  title        = {{{Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}}},
  year         = {{2009}},
}