{"language":[{"iso":"eng"}],"doi":"10.24251/HICSS.2017.136","publication":"Hawaii International Conference on System Sciences","date_updated":"2022-01-06T07:01:18Z","type":"conference","year":"2017","status":"public","author":[{"last_name":"Jaakonmäki","full_name":"Jaakonmäki, Roope","first_name":"Roope"},{"first_name":"Oliver","full_name":"Müller, Oliver","last_name":"Müller","id":"72849"},{"last_name":"vom Brocke","full_name":"vom Brocke, Jan","first_name":"Jan"}],"extern":"1","publication_identifier":{"isbn":["978-0-9981331-0-2"]},"title":"The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing","_id":"4683","date_created":"2018-10-12T08:24:34Z","citation":{"bibtex":"@inproceedings{Jaakonmäki_Müller_vom Brocke_2017, title={The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing}, DOI={<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>}, booktitle={Hawaii International Conference on System Sciences}, author={Jaakonmäki, Roope and Müller, Oliver and vom Brocke, Jan}, year={2017} }","mla":"Jaakonmäki, Roope, et al. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” <i>Hawaii International Conference on System Sciences</i>, 2017, doi:<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>.","ama":"Jaakonmäki R, Müller O, vom Brocke J. The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In: <i>Hawaii International Conference on System Sciences</i>. ; 2017. doi:<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>","ieee":"R. Jaakonmäki, O. Müller, and J. vom Brocke, “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing,” in <i>Hawaii International Conference on System Sciences</i>, 2017.","short":"R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference on System Sciences, 2017.","apa":"Jaakonmäki, R., Müller, O., &#38; vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In <i>Hawaii International Conference on System Sciences</i>. <a href=\"https://doi.org/10.24251/HICSS.2017.136\">https://doi.org/10.24251/HICSS.2017.136</a>","chicago":"Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” In <i>Hawaii International Conference on System Sciences</i>, 2017. <a href=\"https://doi.org/10.24251/HICSS.2017.136\">https://doi.org/10.24251/HICSS.2017.136</a>."},"user_id":"72849"}