{"date_updated":"2022-01-06T07:01:18Z","title":"The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing","type":"conference","language":[{"iso":"eng"}],"author":[{"first_name":"Roope","full_name":"Jaakonmäki, Roope","last_name":"Jaakonmäki"},{"id":"72849","last_name":"Müller","full_name":"Müller, Oliver","first_name":"Oliver"},{"first_name":"Jan","full_name":"vom Brocke, Jan","last_name":"vom Brocke"}],"user_id":"72849","_id":"4683","citation":{"ama":"Jaakonmäki R, Müller O, vom Brocke J. The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In: <i>Hawaii International Conference on System Sciences</i>. ; 2017. doi:<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>","ieee":"R. Jaakonmäki, O. Müller, and J. vom Brocke, “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing,” in <i>Hawaii International Conference on System Sciences</i>, 2017.","apa":"Jaakonmäki, R., Müller, O., &#38; vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In <i>Hawaii International Conference on System Sciences</i>. <a href=\"https://doi.org/10.24251/HICSS.2017.136\">https://doi.org/10.24251/HICSS.2017.136</a>","mla":"Jaakonmäki, Roope, et al. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” <i>Hawaii International Conference on System Sciences</i>, 2017, doi:<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>.","chicago":"Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” In <i>Hawaii International Conference on System Sciences</i>, 2017. <a href=\"https://doi.org/10.24251/HICSS.2017.136\">https://doi.org/10.24251/HICSS.2017.136</a>.","short":"R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference on System Sciences, 2017.","bibtex":"@inproceedings{Jaakonmäki_Müller_vom Brocke_2017, title={The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing}, DOI={<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>}, booktitle={Hawaii International Conference on System Sciences}, author={Jaakonmäki, Roope and Müller, Oliver and vom Brocke, Jan}, year={2017} }"},"publication":"Hawaii International Conference on System Sciences","status":"public","date_created":"2018-10-12T08:24:34Z","year":"2017","publication_identifier":{"isbn":["978-0-9981331-0-2"]},"extern":"1","doi":"10.24251/HICSS.2017.136"}