{"title":"Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials","department":[{"_id":"735"}],"extern":"1","page":"229-238","publication_identifier":{"isbn":["978-3-8329-6475-7"]},"year":"2011","date_created":"2023-09-07T10:43:18Z","type":"book_chapter","user_id":"14931","date_updated":"2024-05-07T11:58:30Z","publication_status":"published","language":[{"iso":"ger"}],"place":"Baden-Baden","quality_controlled":"1","citation":{"apa":"Flath, B. (2011). Sound &#38; Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials. In K. Bronner, R. Hirt, &#38; C. Ringe (Eds.), <i>Audio Branding Year Book 2010 </i> (pp. 229–238). nomos.","mla":"Flath, Beate. “Sound &#38; Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials.” <i>Audio Branding Year Book 2010 </i>, edited by Kai  Bronner et al., nomos, 2011, pp. 229–38.","ama":"Flath B. Sound &#38; Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials. In: Bronner K, Hirt R, Ringe C, eds. <i>Audio Branding Year Book 2010 </i>. nomos; 2011:229-238.","ieee":"B. Flath, “Sound &#38; Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials,” in <i>Audio Branding Year Book 2010 </i>, K. Bronner, R. Hirt, and C. Ringe, Eds. Baden-Baden: nomos, 2011, pp. 229–238.","short":"B. Flath, in: K. Bronner, R. Hirt, C. Ringe (Eds.), Audio Branding Year Book 2010 , nomos, Baden-Baden, 2011, pp. 229–238.","bibtex":"@inbook{Flath_2011, place={Baden-Baden}, title={Sound &#38; Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials}, booktitle={Audio Branding Year Book 2010 }, publisher={nomos}, author={Flath, Beate}, editor={Bronner, Kai  and Hirt, Rainer and Ringe, Cornelius}, year={2011}, pages={229–238} }","chicago":"Flath, Beate. “Sound &#38; Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials.” In <i>Audio Branding Year Book 2010 </i>, edited by Kai  Bronner, Rainer Hirt, and Cornelius Ringe, 229–38. Baden-Baden: nomos, 2011."},"author":[{"full_name":"Flath, Beate","orcid":"https://orcid.org/0000-0002-1648-0796","last_name":"Flath","first_name":"Beate","id":"58896"}],"publication":"Audio Branding Year Book 2010 ","publisher":"nomos","status":"public","editor":[{"full_name":"Bronner, Kai ","first_name":"Kai ","last_name":"Bronner"},{"full_name":"Hirt, Rainer","last_name":"Hirt","first_name":"Rainer"},{"full_name":"Ringe, Cornelius","first_name":"Cornelius","last_name":"Ringe"}],"_id":"46847"}