{"title":"The relevance of acoustical parameters in communicating brand images in commercials","editor":[{"first_name":"Manuela ","full_name":"Marin , Manuela ","last_name":"Marin "},{"first_name":"Meike","full_name":"Knoche , Meike","last_name":"Knoche "},{"last_name":"Paarncutt","full_name":"Paarncutt, Richard ","first_name":"Richard "}],"extern":"1","conference":{"location":"Graz ","name":"1st International Conference of Students of Systematic Musicology ","end_date":"2008-11-15","start_date":"2008-11-14"},"language":[{"iso":"eng"}],"date_updated":"2024-05-07T11:58:59Z","citation":{"ama":"Flath B. The relevance of acoustical parameters in communicating brand images in commercials. In: Marin  M, Knoche  M, Paarncutt R, eds. ; 2008.","apa":"Flath, B. (2008). <i>The relevance of acoustical parameters in communicating brand images in commercials</i> (M. Marin , M. Knoche , &#38; R. Paarncutt, Eds.).","ieee":"B. Flath, “The relevance of acoustical parameters in communicating brand images in commercials,” Graz , 2008.","bibtex":"@inproceedings{Flath_2008, title={The relevance of acoustical parameters in communicating brand images in commercials}, author={Flath, Beate}, editor={Marin , Manuela  and Knoche , Meike and Paarncutt, Richard }, year={2008} }","chicago":"Flath, Beate. “The Relevance of Acoustical Parameters in Communicating Brand Images in Commercials.” edited by Manuela  Marin , Meike Knoche , and Richard  Paarncutt, 2008.","short":"B. Flath, in: M. Marin , M. Knoche , R. Paarncutt (Eds.), 2008.","mla":"Flath, Beate. <i>The Relevance of Acoustical Parameters in Communicating Brand Images in Commercials</i>. Edited by Manuela  Marin  et al., 2008."},"type":"conference","department":[{"_id":"735"}],"_id":"46849","status":"public","date_created":"2023-09-07T10:47:54Z","year":"2008","author":[{"id":"58896","first_name":"Beate","last_name":"Flath","full_name":"Flath, Beate","orcid":"https://orcid.org/0000-0002-1648-0796"}],"user_id":"14931"}