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<titleInfo><title>Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language</title></titleInfo>





<name type="personal">
  <namePart type="given">C.</namePart>
  <namePart type="family">Ingo Berendes</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Christian</namePart>
  <namePart type="family">Bartelheimer</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">49160</identifier></name>
<name type="personal">
  <namePart type="given">Jan</namePart>
  <namePart type="family">Hendrik Betzing</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Daniel</namePart>
  <namePart type="family">Beverungen</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">59677</identifier></name>







<name type="corporate">
  <namePart></namePart>
  <identifier type="local">526</identifier>
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<name type="conference">
  <namePart>39th International Conference on Information Systems</namePart>
</name>



<name type="corporate">
  <namePart>​Interaktive Einkaufserlebnisse in Innenstädten durch digitale Dienstleistungen</namePart>
  <role><roleTerm type="text">project</roleTerm></role>
</name>




<originInfo><dateIssued encoding="w3cdtf">2018</dateIssued><place><placeTerm type="text">San Francisco USA</placeTerm></place>
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<relatedItem type="host"><titleInfo><title>Proceedings of the 39th International Conference on Information Systems</title></titleInfo>
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<bibliographicCitation>
<short>C. Ingo Berendes, C. Bartelheimer, J. Hendrik Betzing, D. Beverungen, in: Proceedings of the 39th International Conference on Information Systems, San Francisco, CA, USA, 2018.</short>
<chicago>Ingo Berendes, C., Christian Bartelheimer, Jan Hendrik Betzing, and Daniel Beverungen. “Data-Driven Customer Journey Mapping in Local High Streets: A Domain-Specific Modeling Language.” In &lt;i&gt;Proceedings of the 39th International Conference on Information Systems&lt;/i&gt;. ICIS ’18. San Francisco, CA, USA, 2018.</chicago>
<ieee>C. Ingo Berendes, C. Bartelheimer, J. Hendrik Betzing, and D. Beverungen, “Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language,” in &lt;i&gt;Proceedings of the 39th International Conference on Information Systems&lt;/i&gt;, San Francisco USA, 2018.</ieee>
<apa>Ingo Berendes, C., Bartelheimer, C., Hendrik Betzing, J., &amp;#38; Beverungen, D. (2018). Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language. In &lt;i&gt;Proceedings of the 39th International Conference on Information Systems&lt;/i&gt;. San Francisco, CA, USA.</apa>
<bibtex>@inproceedings{Ingo Berendes_Bartelheimer_Hendrik Betzing_Beverungen_2018, place={San Francisco, CA, USA}, series={ICIS ’18}, title={Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language}, booktitle={Proceedings of the 39th International Conference on Information Systems}, author={Ingo Berendes, C. and Bartelheimer, Christian and Hendrik Betzing, Jan and Beverungen, Daniel}, year={2018}, collection={ICIS ’18} }</bibtex>
<ama>Ingo Berendes C, Bartelheimer C, Hendrik Betzing J, Beverungen D. Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language. In: &lt;i&gt;Proceedings of the 39th International Conference on Information Systems&lt;/i&gt;. ICIS ’18. San Francisco, CA, USA; 2018.</ama>
<mla>Ingo Berendes, C., et al. “Data-Driven Customer Journey Mapping in Local High Streets: A Domain-Specific Modeling Language.” &lt;i&gt;Proceedings of the 39th International Conference on Information Systems&lt;/i&gt;, 2018.</mla>
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